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In the grand scheme of things, hiring a Web Designer is a pretty new thing to have to consider as a business owner. But with the ever changing world, how our business or organisation appears online can be critical in helping us secure the clients we want to connect with. Let's explore what a Web Designer can bring to your plans to stand out on the internet.
An instant way to up the quality of a website is to hire a professional to design it. Let’s be honest with ourselves, there is a reason you never made it as a professional footballer. Someone who is a professional at their chosen discipline has put time, effort and practice into perfecting that skill. We can’t all just buy a pair of boots and a ball and expect to be scoring goals in the World Cup Final next week, the standard of our competition would just be too high for us to even compete with.
The point is that this all applies to your website too. Hiring a professional who already understands the principles of design, the importance of user experience (UX), and the complexities of user interface (UI) can get you to your goal of launching a sleek website in no time.
A good way to get rid of the bland feel of your existing site is to drop the templates and go with a designer who can create a bespoke feel that fits your brand perfectly. Sometimes a business owner just wants something that does the job. But you don’t want that, you want to stand out from the rest. Blaze a path that burns a hole in your potential customer's memory and sticks there until they make a purchase.
That’s where hiring a designer can really come in handy. Someone with a unique vision can tailor the layout of your website to your business's specific needs, giving your brand a true sense of identity in the online space.
With the advent of the smartphone, the potential of internet browsing from anywhere using the little computer in your pocket became a reality. Meaning that businesses had to start thinking about how their content would be presented in a whole new format. When using your phone to shop around in the professional space you’ll still find businesses that are ignorant to the importance of this, making them come across as lazy and out of touch. Your business certainly doesn’t want to send that message.
A Web Designer blows this worry out of the water. By creating templates for each potential screen size and having the individual device reference which version to show to the consumer, your business can say goodbye to a home screen that looks like a poorly formatted word search.
While there are options to allow a business owner to create their own website, they can take significant time investment to produce anything that looks anywhere near good enough to present to your customers. Nevermind trying to create something that you can be proud to put your logo at the top of.
Sure it may be cheaper to start with, but when you own a business time is money. And you could really use that time a lot better selling your product to your customers. Bringing a Web Designer into the fold means you can spend your time focusing on literally anything else, while they get down and dirty building your website.
You’ll be hard pressed to find anyone with more experience dealing with the complexities of what the people at Google decide to push on a daily basis than a Web Designer. It once again comes down to experience, you can teach little Timmy how to ride a bike but you’re not trying to enter him in the Tour de France next week.
Understanding SEO is a technique that takes practice. Unless you want to spend months and months learning something that you’ll never need again once you’ve posted your website, it’s probably best to leave it up to a professional who can get you sorted before you’ve even taken the training wheels off.
Building a website involves more than just making it look good, there is a deploy woven technical aspect to every website you visit. Most business owners don’t know the first thing about HTML, CSS and JavaScript. Heck, I may as well have just listed some random K-Pop bands and it is more than possible that you wouldn’t even know the difference.
What looks like a bunch of jumbled letters and numbers to you makes up whole computer languages that Web Designers have learned and know how to take advantage of to make your website safe, secure and functional.
Maybe you require something a little more specialist to be able to market your product in the online space. Something beyond the average ecommerce platform; something that makes your product stand out in a room full of people screaming at the top of their lungs. Perhaps you're not wanting something that big, but you're looking to integrate a membership program into your existing website.
Either way anything beyond the existing templates can be very difficult to achieve without the help of a professional. Hiring a Web Designer can alleviate any stress of copying and pasting random code into the backend of your previous website.
In this day and age accessibility is so important, especially in the online space. Breaking down any walls that could stand in the way between your potential customers and a complete purchase should be a number one priority for any business. The best way to do that is making sure your website has no accessibility issues for you to worry about. This is also extremely important for SEO as Google won’t push a website that has accessibility issues.
Web Designers know how to implement accessibility features and adhere to accessibility standards, ensuring that your website is usable and inclusive for all users.
In today's digital landscape, having a well-designed website can give you a competitive edge. Are you up for the challenge of trying to create a website that will be compared to the professionally designed website of your competitors? Maybe your competitors aren’t that much of a worry, but why cut yourself down to their level?
You want to do more than stand level with the others, you want to rise above. A professionally designed website can attract more visitors, keep them engaged, and ultimately convert them into customers, helping you stay ahead of competitors in your industry.
Picture this: you’ve done it, you’ve jumped through all the hoops required in order to build your own website. The hours of messing around with margins and deciding what colour to make the nav bar are finished...you're ready for launch day. Now for the rest of the time that your website stays up you are required to run maintenance and keep the thing going. Nevermind changing the copy to keep up with the latest SEO trends.
This can very quickly end up being a full time job you have to do on the side of actually running your business. The best way to avoid this is hiring a Web Designer from the get go. Once they've created your beautiful website, you can come to an agreement for sustained maintenance and SEO mentorship.
In the grand scheme of things it’s clear that hiring a Web Designer can be a valuable investment into the way your business is perceived online. Still skeptical? Why not take a look at our Web Design services and maybe even book a free discovery call to take the first step in your business journey of getting discovered on the web.
Written By
Cole Pollard
Freelance Graphic & Web Designer
